A Beer Game Simulation: The beer game simulation is designed to give the participants a learning opportunity to design and operate supply chains. It puts them in a real life environment where they have to manage interactions among different partners that are involved in bringing a given product (beer in this case) from the manufacturer to the end consumer. The supply chain in the beer game consists of the following four partners: manufacturer, distributor, wholesaler and retailer. Available on the instructors’s resource CD

(IRCD) or at www.beergame.org/.