A British pharmaceutical chain wishes to make its first entry into the Canadian market by building a facility in southern Ontario, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at McMaster University. After a preliminary analysis, four cities are chosen for further consideration.

a) Which city should Moodie select?
b) Assume a minimum score of 5 is now required for all factors. Which city should be chosen?

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City Fort Factor Weight Hamilton Erie Mississauga Barrie Costs 2.0 5 9. Need for a 1.5 4 8. 4 facility Staff 1.0 6. availability 0.5 Local 8 9. incentives