Branto Bakery is a large company producing a range of bakery products for the major supermarkets. Analysis by the human resources department has revealed that the sales and administration departments have the highest rates of absenteeism and latecoming. Interestingly, each of these departments also has individuals with the best absence and timekeeping records. The managing director has asked the two department heads to address these absence and timekeeping problems. Alan Anderson, head of sales, has decided to adopt a behaviour modification approach. Barbara Brown, head of administration, has chosen to develop a socialization approach with current and new staff. You have been asked to advise one of them, as an external management consultant: 

1. Design either a behaviour modification programme for Anderson, or a socialization plan for Brown, that will reduce absenteeism and improve timekeeping in their departments.

2. Explain the elements of your plan, how it will address these problems, and how it will be implemented.

3. Assess the strengths and weaknesses of your plan in the short term, and in the long term.