Bunting (2004), in Willing Slaves, argues that instead of hard work bringing wealth and satisfaction, it brings worry, illness, poverty, and debt. She argues that we are enslaved by work when we are overworked and stressed. Further, we are coerced by ‘brand’. Companies such as Microsoft, Asda, and orange use concepts such as brand loyalty and teamwork to give the illusion that the company is bringing some sort of meaning into people’s lives.