Question: Could this segment also be called Starbucks Evolving? Devolving? Evolution is a gradual process in which something changes into a different and usually more complex

Could this segment also be called Starbucks Evolving? Devolving? Evolution is a gradual process in which something changes into a different and usually more complex or better form. Starbucks, as a company, has surely become more complex. Might a regular, long-standing Starbucks customer say they have become better at what they value in the Starbucks experience? A long-time employee? A stockholder?

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