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Ginni Rometty is the CEO of IBM. Shortly after taking on the role of CEO and being frustrated by the

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Ginni Rometty is the CEO of IBM. Shortly after taking on the role of CEO and being frustrated by the progress and sales performance, Rometty released a five-minute video to all 400,000 plus IBM employees criticizing the lack of securing deals to competitors and lashed out at the sales organization for poor sales in the preceding quarter. Six months later, Rometty sent another critical message, this time via e-mail. How effective will the video and e-mail be in communicating with employees? How should she follow up to these messages?

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Effectiveness of the Video and Email Video Message Pros Personal Touch A video message can convey a sense of personal connection and authenticity allowing employees to see and hear their CEO directly …View the full answer


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Organizational Behavior

Organizational Behavior

ISBN: 9781593998776

1st Edition

Authors: OpenStax

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Question Details
Chapter # 11- Communication
Section: Managerial Decision Exercises
Problem: 1
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Question Posted: September 10, 2023 01:42:13
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