What are the six roles that form the decision-making unit (DMU) for the purpose of a B2B

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What are the six roles that form the decision-making unit (DMU) for the purpose of a B2B purchase? What are the marketing implications of the DMU?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:01 AM

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What are the six roles that form the decision-making unit (DMU) for the purpose of a B2B

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The six roles that typically form the DecisionMaking Unit DMU for the purpose of a BusinesstoBusiness B2B purchase are 1 Initiator This is the person ...View the full answer

Principles And Practice Of Marketing

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