What is the majority fallacy? Why should it be considered when evaluating market segments?
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What is the majority fallacy? Why should it be considered when evaluating market segments?
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The majority fallacy is a common misconception in marketing where businesses believe that targeting ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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