B2B markets are segmented using different variables to consumer markets. Explain why.
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B2B markets are segmented using different variables to consumer markets. Explain why.
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B2B Business to Business markets and consumer markets are segmented differently due to fundamental differences in their nature purpose decisionmaking ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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