Why do companies rebrand product and corporate names? What is necessary for successful implementation of the rebranding
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Why do companies rebrand product and corporate names? What is necessary for successful implementation of the rebranding process?
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Companies rebrand product and corporate names for several reasons 1 Changing Market Conditions A brand name may no longer reflect the range of product...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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