A large regional car distributor with outlets in the Midlands is planning to introduce the telephone into
Question:
A large regional car distributor with outlets in the Midlands is planning to introduce the telephone into its acquisition and retention programme. Draw up a proposal that explains: the possible use of search engine marketing; how the company might benefit from some form of telemarketing; the ways in which the telephone maximises short-and long-term returns; what major practical difficulties will be encountered and how to overcome them.
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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