Discuss the view that it is not so much variable pricing in itself that may undermine consumers

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Discuss the view that it is not so much variable pricing in itself that may undermine consumers’ trust in a brand, but the transparency of the ‘rules’ by which variable pricing is applied.

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Principles Of Services Marketing

ISBN: 9780077152345

7th Edition

Authors: Adrian Palmer

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Question Posted: Jan 27, 2024 10:07 PM

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Discuss the view that it is not so much variable pricing in itself that may undermine consumers

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Variable pricing refers to the practice where the same product or services price is different for different customers locations and times based on fac...View the full answer

Principles Of Services Marketing

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