The CEO of ABC Inc. is dynamic and visionary in every area but one. He does not believe in providing corporate training to his personnel. In fact, he is fond of saying, “I hire personnel and pay them well. They should have the skills we need when they walk in the door. If they don’t, it’s their responsibility to get training. We are a technology firm not a college or public school.” The company’s top managers, including the quality manager, have tried but failed to convince the CEO that the company will not be able to remain competitive unless it commits to corporate training as a normal part of doing business.

QUESTIONS

1. What do you think about the CEO’s attitude toward training? Why do you think he is right or wrong?

2. If you worked at this organization as the quality manager and the CEO asked you to explain why he should approve making a commitment to corporate training, what would you tell him?