1: Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?

2: What are the key factors that define success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies?

3: Conduct a SWOT analysis and present the strengths, weaknesses, opportunities, and threats as you see them for Google. Analyze the search industry and Google’s competitive position?

4: What recommendations would you make to Google’s top-management team to sustain its competitive advantage in the search industry? How should it best capitalize on its strategic initiatives in mobile phones, cloud computing, emerging markets and other ventures?

Answer rating: 100% (QA)

1 This is the age of technological advancement where everyone is in a hurry and had no time for searching things Everyone in this age want a ready cooked dish at their dining table placed in front of ... View the full answer