After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every
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Question:
After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every Olympics, a number of medal-winning athletes lament their lack of commercial recognition.
From a branding perspective, how would you respond to the complaints of these athletes?
Related Book For
Strategic Brand Management Building Measuring and Managing Brand Equity
ISBN: 978-0132664257
4th edition
Authors: Kevin Lane Keller
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