As the world is shrinking and businesses are more commonly working on an international level, understanding the
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As the world is shrinking and businesses are more commonly working on an international level, understanding the differences among countries is becoming key in successful business. Assume you are an executive in a large corporation that just acquired a business in Brazil. Develop a strategy for managing the social, cultural, economic, legal, and political differences you will encounter when operating this new business.
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ISBN: 978-1119401742
1st edition
Authors: Raymond N. Johnson, Laura Davis Wiley, Robyn Moroney, Fiona Campbell, Jane Hamilton
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