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Choose a product. Conduct a branded and unbranded experiment. What did you learn about the equity of the brands in that product class? Can you identify any other advantages or disadvantages with the comparative methods?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Posted Date: Jul 11, 2018 08:02 AM

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Choose a product. Conduct a branded and unbranded experiment. What did you learn about the equity of

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Strategic Brand Management Building Measuring and Managing Brand Equity

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