Create an outline of a marketing proposal to launch a new product. The outline must consist of
Question:
Create an outline of a marketing proposal to launch a new product. The outline must consist of a brief introduction and conclusion, and must provide an explanation of each of the 4 P’s, as well as considerations for the variables of which you have no control, yet have an awareness of with regards to your product.
Introduction II. Considerations for the things you can control (Marketing Mix, 4 P's). You will need to provide an explanation for each of the 4 P's:
• Product
• Place
• Promotion
• Price
III. Identify the things you cannot control. Provide an explanation for each of the following:
• Social or Cultural Environment
• Legal, Political, and Regulatory Environment
• Economic Environment
• Technological Environment
• Competitive Environment
IV. Conclusion
Information Technology Control and Audit
ISBN: 978-1420065503
3rd Edition
Authors: Sandra Senft, Frederick Gallegos