For each of the four Ps, identify an exemplar brand whose strategy is different from and superior
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For each of the four Ps, identify an exemplar brand whose strategy is different from and superior to that of its competition. Discuss the role the particular strategy plays in the brand’s success. For example, Microsoft has an outstanding record of new product hits; Wal-Mart’s pricing strategy is a major factor behind the retailer’s market domination; BP’s policy of not locating gas stations on corner properties gives it a distribution cost advantage over rivals; Snapple’s unique advertising quickly built national awareness and preference for what initially was a tiny, unknown brand.
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Nutrition Counseling and Education Skill Development
ISBN: 978-0840064158
2nd edition
Authors: Kathleen D. Bauer, Doreen Liou, Carol A. Sokolik
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