Evaluate the quality strategy of Lexus with respect to the business strategy challenges. How might Lexus add

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Evaluate the quality strategy of Lexus with respect to the business strategy challenges. How might Lexus add more personality and emotion to its brand? Think of role models that have achieved a quality reputation and a strong personality.

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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