In the past, manufacturing companies measured the success of their supply chain, their business processes of planning,
Question:
In the past, manufacturing companies measured the success of their supply chain, their business processes of planning, procurement, production and distribution, by quality product, price and profit. Today, those same companies recognise that the performance of their supply chain is clearly linked to their financial success. The demand-driven supply chain enables manufacturing companies to sense and respond to unexpected changes to customer demand and market dynamics. Intelligent Information Network infrastructures and IT applications such as enterprise resource planning systems help support the business processes of key inventory management and regulatory compliance which are critical to achieving efficient supply chain performance.
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch