List and discuss the key characteristics of organizational buying that make it different from consumer buying.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Posted Date: Aug 28, 2018 12:29 AM

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List and discuss the key characteristics of organizational buying that make it different from consumer buying.

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Advertising and Promotion An Integrated Marketing Communications Perspective

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