Read and watch the video case “Using Operations to Create Value at Crayola” and answer the following questions.

a) Identify Crayola’s competitive priorities from the list in Table 1.3 of the textbook and discuss how they are addressed by its five pillars of operational leadership.

b) Discuss opportunities and challenges to Crayola as it expands internationally. Indicate the competitive priorities that might present the biggest challenge in expanding internationally.