Select a product that you like or a product you use. Design a sales presentation/campaign that introduces
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Question:
Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product.
1. How you will hook your listener
2. Identify the customer’s key issues
3. Make the recommendation
4. Stress benefits, not features
5. Make the close
6. Respond to objections
Write a paper to your supervisor explaining your campaign.
Write a office memo to your co-workers outlining the campaign.
Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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