What does Nike’s continued financial success, in spite of the lawsuit, suggested about consumers reactions to negative publicity? Have Americans media and NGO’s exaggerated the impact of a firm’s labor practices and corporate social responsibility on its sales? How should managers of an MNC respond to such negative publicity?

Answer rating: 100% (QA)

Globalization Globalization is a process of making the world a small village enabling economic political and cultural integration among people from di... View the full answer