What Makes A Mission Statement Good (or Bad)?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Posted Date: Nov 27, 2018 02:48 AM

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What Makes A Mission Statement Good (or Bad)?

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Every organization across the globe is supposed to and must have a mission statement A mission state... View the full answer

Marketing management

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