What special challenges did yum face in exporting the kfc model to china and how did sam
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What special challenges did yum face in exporting the kfc model to china and how did sam su solve them? Outline yum! China’s strategy in terms of (a) business model: e.g., menu localization, restaurant interior, advertising, management style, etc. And (b) operations: e.g., national expansion versus selective cities, sourcing and supply-chain strategy.
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