Write a marketing plan as a general manager of a business. The goal is to use the
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Write a marketing plan as a general manager of a business. The goal is to use the key course concepts: the 5cs, STP, and the 4ps.
Each of these concepts requires at least one well-written and well-thought out paragraph. Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.
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