Management Communication

Case study

Gucci is part of the global luxury group Kering, which manages renowned houses in fashion, leather goods, jewellery, and eyewear. In April 2023, a Gucci employee in Los Angeles posted an unboxing one-minute TikTok video showcasing the company's products provided to her as a new employee. In the caption of the video, she jokingly wondered if she should just keep the bag and disappear! However, once the company became aware of the video, her employment was terminated. The video garnered almost 10 million views and attracted widespread attention from the media and the general public on an international scale. For instance, you can refer to this Insider Inc.'s news articleand the comments section of her TikTok video to obtain further insight.

News Article: https://www.insider.com/gucci-staffer-unboxes-lavish-freebies-gets-fired-for-viral-tiktok-2023-5

TikTok Video: h../@moradi.mp4/video/7218317156897885483

Please work on - Make a Presentation

Proposing communication strategies to promote diversity and inclusion for multi-generational employees

1. Introduction

Clearly introduce key concepts/constructs you are presenting

For example, what are the key communication problem(s)/opportunity(ies) related to your topic and why should people/organisations care about it?

Consider using some visual images e.g., showing logical sequences/cause-and-effect relationships between the concepts/constructs or factors related to your topic/case study e.g., communication problem(s), causes and impacts. Highlight communication aspects - such as factors related to sender, receiver, message, channel, communication context.

Think about key arguments you want to make about solving the communication problems - What do the listeners need to know? Show them that you understand where the problem is, how important it is, and how to solve it.

2. Target audience and stakeholders

Give a list of target audience and stakeholders you have analysed

Think about who you/the company mention in the case study need to communicate with - related to your proposed recommendations

(Don't forget to provide in-text (i.e. on-slide) references)

3. Conclusion

Restate the key communication problem related to your topic, summarise the key points made and provide a concluding remark. (Don't forget to provide in-text (i.e. on-slide) references)