Question: 0 At which stage in the new product development process does the company have a number of ideas that it thinks might work and gets

0 At which stage in the new product development process does the company have a number of ideas that it thinks might work and gets customers' feedback as to which ideas sound most promising? concept testing O product development 9 test marketing product testing 5 Question 46 12 points) What mistake can companies make when they define their core business? being myopic being too technical being too strategic seeing the big picture

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