Question: At which stage in the new product development process does the company have a number of ideas that it thinks might work and gets customers'

At which stage in the new product development process does the company have a number of ideas that it thinks might work and gets customers' feedback as to which ideas sound most promising?
a. Test marketing
b. Concept testing
c. Product development
d. Product testing
 At which stage in the new product development process does the

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