Question: At which stage in the new product development process does the company have a number of ideas that it thinks might work, and gets customers'

At which stage in the new product development process does the company have a number of ideas that it thinks might work, and gets customers' feedback as to which ideas sound most promising?

A Test marketing.

B Concept testing.

C Product development.

D Product testing.

At which stage in the new product development process does the

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