1. 1) Use the value chain framework capabilities Identify 4 capabilities of Qantas Identify and understand the type of capabilities to identify Conduct activities research to identify that Qantas performs to create value for customers at least four Classify Qantas' activities accounting to the value framework 1 . Check - in machines and developmen t of facial recognition to save c u sto m e r s ' time 2 .two brands airline with diversity services Framework: Porter's value Chain Value Chain type: Secondary activities Technology development - activities such as process equipment , research and servicing procedures which enable to produce its products more efficiently and effectively. Framework : Porter's value chain Value Chain type: Marketing and sales , choice and development of distribution channels and sales forces . This activity provides the through which and services means products can reach the customers Technology development; of the face recognition trial to identify passengers enrolled in the system during their journal through the airport . Qantas is the first partner Qantas adds self -service check - in kiosks at Sydney Airport T1 (including bag drops )early than other airlines . Marketing and sales : Qantas and Jetstar airlines are operated by Qantas business .Qantas brand is under concept of a premier airline brand that provide full -service both Australian domestic and international airline business as aviation well as Jetstar that focuses on low cost airlines with diversity route . The ability to develop self - service check -in machine enable the process of check -in become more efficient and effective. The ability to develop cost differentiatio n and value differentiatio n to dominant the aviation market