Question: 1 5 5 points [ MKT 8 B ] Iceco Inc., an ice - cream manufacturing company, encourages all stakeholders, including the top management and

15
5 points
[MKT8B] Iceco Inc., an ice-cream manufacturing company, encourages all stakeholders, including the top management and employees at all levels in their stores, to consider individual and community welfare in their day-to-day decisions. This approach undertaken by Iceco reflects implementation of q, in their marketing strategy.
relationship management
marketing myopia
the selling concept
social responsibility
15 5 points [MKT8B] Iceco Inc., an ice-cream manufacturing company, encourages

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