$82$

$5$ points

$[$MKT$8$B$]$ Iceco Inc., an ice$-$cream manufacturing company, encourages all stakeholders, including the top management and employees at all levels in their stores, to consider individual and community welfare in their day$-$to$-$day decisions. This approach undertaken by Iceco reflects implementation of $$ in their marketing strategy.

the selling concept

relationship management

social responsibility

marketing myopia