1. Apple tracks consumer click patterns on its Web site and uses that information to consider a banner ad placement. Apple is performing ______. Select one: A. Clickthrough targeting

B. Search Engine optimization

C. Bot software

D. Spam

E. Behavioral targeting

2. Which of the following statement is TRUE regarding information search? Select one:

A. Information search involves mental as well as physical activities that consumers must perform.

B. searching for information is free.

C. Consumers acquire a minimum amount of relevant information without a deliberate search.

D. Consumers occasionally recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes.

E. The cost of information search often outweighs the benefits of search.

3. Imran and his wife are considering the purchase of a 65" LCD TV. They visited different Web sites of TV manufacturers, checked the ads in the local newspaper, and spoke with sales representatives at several electronic stores. So far, the couple's source of information is? Select one:

A. Experiential sources

B. Personal sources.

C. Memory

D. Independent sources

E. Marketing sources.