Question: 1. Between macro- and micro-segmentation, which method should be done first, and which one is more expensive to do, respectively? Micro-segmentation, Micro-segmentation Macro-segmentation, Micro-segmentation Macro-segmentation,

1. Between macro- and micro-segmentation, which method should be done first, and which one is more expensive to do, respectively?

Micro-segmentation, Micro-segmentation

Macro-segmentation, Micro-segmentation

Macro-segmentation, Macro-segmentation

Micro-segmentation, Macro-segmentation

2. There are just a few companies that are our potential customers., CEO of PlasticKotofo Co. says. This information is related to which factor among Porters 5 forces, and what is the effect of this information on the factor?

Bargaining power of suppliers, the information shows an increase in this power

Bargaining power of customers, the information shows an increase in this power

Bargaining power of customers, the information shows a decrease in this power

Bargaining power of suppliers, the information shows a decrease in this power

3. Which one of these factors show the ability of the competitor to do what it wants?

A competitors resources and capabilities

A competitors objective

A competitors assumptions

A competitors strategy

4. e-procurement is more appropriate and useful for what kind of situation, and which kind of product?

Straight rebuy, non-critical products

Modified rebuy, bottleneck products

New task, strategic products

Straight rebuy, strategic products

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