Question: 1) Define Collaborative Advantage and why is it so critical to a profitable B2B relationship? 2) What is the difference between transactional exchanges and collaborative

1) Define Collaborative Advantage and why is it so critical to a profitable B2B relationship?

2) What is the difference between transactional exchanges and collaborative exchanges?

3) Why is it sometimes prudent to fire some accounts in the B2B environment?

4) Define The Value Proposition in the B2B Environment?

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