Question: 1 . Do you agree with David Ogilvy that the primary function of advertising is selling? How does that fit with the three advertising objectives

1. Do you agree with David Ogilvy that the primary function of
advertising is selling? How does that fit with the three
advertising objectives of informing, persuading, and
reminding?
2. If the primary purpose of advertising is to sell, are there any
message execution techniques that seem best predisposed to
this purpose?
3. As a creator of advertising, what kind of return on investment
did OgilvyOne get out of this promotional contest?
4. Do you agree or disagree with the premise that the primary
function of advertising is to sell? Give examples of ad
campaigns to support your position

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