1 Does the following describe a Product Feature, or a Customer Benefit, or contains examples of Both, or Neither? Our vacuum cleaner is 25% more energy efficient that some competitors Feature Benefit Both Neither 2. Does the following describe a Product Feature, or a Customer Benefit, or contains examples of Both, or Neither? You will look uber-cool with the new razor thin Apple lap top Benefit Feature Neither Both 3. Does the following describe a Product Feature, or a Customer Benefit, or contains examples of Both, or Neither? Start your day happy with a cup of Java 1. Both 2. Neither 3. Benefit 4. Feature 4. Does the following describe a Product Feature, or a Customer Benefit, or contains examples of Both, or Neither? You just bought a microwave and the store clerk asks "Are you interested in an extended warranty?" Benefit Feature Neither Both 5 Does the following describe a Product Feature, or a Customer Benefit, or contains examples of Both, or Neither? The speedy efficient Lawn Zipper will save you 15 minutes of cutting time on a 50x50' lawn. Benefit Feature Both Neither