Question: 1) Explain cannibalization. How does a line extension strategy increase the risk of cannibalization? Answer: 2) How can marketers use elements of the marketing mix

1) Explain cannibalization. How does a line extension strategy increase the risk of cannibalization?

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2) How can marketers use elements of the marketing mix to improve product quality?

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3) Why is successful product management increasingly important as technology moves forward and the marketplace becomes more globalized?

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