Question: 1. Explain how an organisation develops its corporate mission (statement). Provide Amazons clear mission statement and explain the process in the context of Amazon. (Marks:

1. Explain how an organisation develops its corporate mission (statement). Provide Amazons clear mission statement and explain the process in the context of Amazon. (Marks: 10)

2. Various differentiation methods can be used to distinguish essentially identical products so they will be regarded and accepted as separate products by the target market (Makhitha & Cant, 2016:57). Discuss differentiation strategy in the context of Amazon as a business which implements this strategy.

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