Question 1

Various differentiation methods can be used to distinguish essentially identical products so they will be regarded and accepted as separate products by the target market (Makhitha & Cant, 2016:57). Discuss differentiation strategy in the context of any business which implements this strategy.

QUESTION 2

Explain how an organisation develops its corporate mission (statement). Provide an example of a

business with a clear mission statement and explain the process in the context of your chosen

business.

QUESTION 3

While on holiday in East London, Audrey stayed over at Protea Hotel. She was particularly impressed

with the can-do attitude of staff. Discuss the three elements of organisational culture in the context

of Protea Hotel. Why is it important for management to understand and be deliberate about

organisational culture