Question 4 Explain how an organisation develops its corporate mission (statement). Provide an example of a business with a clear mission statement and explain the process in the context of your chosen business. Question 5 (Marks: 10) Question 6 (Marks: 10) Various differentiation methods can be used to distinguish essentially identical products so they will be regarded and accepted as separate products by the target market (Makhitha & Cant, 2016:57). Discuss differentiation strategy in the context of any business which implements this strategy. (Marks: 10) While on holiday in East London, Audrey stayed over at Protea Hotel. She was particularly impressed with the can-do attitude of staff. Discuss the three elements of organisational culture in the context of Protea Hotel. Why is it important for management to understand and be deliberate about organisational culture?

Explain how an organisation develops its corporate mission (statement). Provide an example of a business with a clear mission statement and explain the process in the context of your chosen business. Question 5 (Marks: 10) Various differentiation methods can be used to distinguish essentially identical products so they will be regarded and accepted as separate products by the target market (Makhitha \& Cant, 2016:57). Discuss differentiation strategy in the context of any business which implements this strategy. Question 6 (Marks: 10) While on holiday in East London, Audrey stayed over at Protea Hotel. She was particularly impressed with the can-do attitude of staff. Discuss the three elements of organisational culture in the context of Protea Hotel. Why is it important for management to understand and be deliberate about organisational culture