Question: 1. Explain problem identification and problem-solving research in details. Are these two types of researches related? 2. What are the limitations of marketing research? 3.

1. Explain problem identification and problem-solving research in details. Are these two types of researches related? 2. What are the limitations of marketing research? 3. Explain in details the process of marketing research. 4. When converting management dilemma into research questions, what issues should be considered and why? 5. What is the major difference between qualitative and quantitative research techniques? Why is qualitative research techniques termed as exploratory research by many? 6. What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews

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