Question: 1. Explain the difference between customer expectations and customer perceptions? Identify three companies today where customers might have a preconceived notion of the quality of

1. Explain the difference between customer expectations and customer perceptions? Identify three companies today where customers might have a preconceived notion of the quality of service they might expect to receive. Why? 2. Why are first impressions important in a customer service situation? Describe five examples of practices that constitute a baseline standard for serving customers. a

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