1 For each of the eight (8) IMC elements, (which are advertising, sales promotion, events and experiences, public relations and publicity, online and social media marketing, mobile marketing, direct and database marketing, personal selling, ) briefly describe your first hand experience where you either observed or participated in an IMC campaign You can refer to your email inbox, mailbox, recent commercials you watched, billboard ads you passed by, a mobile coupon 2 As a consumer, you must have some personal experiences of engaging in a 2 way dialogue with a brand through an online platform (ex their website, Facebook, Instagram, YouTube, etc ) Among your experiences above for Part I, which one was applied to a 2 way dialogue with a brand Describe the experience focusing on how it influenced your attitude towards the brand Did it positively or negatively impact the relationship with the brand How interactive was the dialogue

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Question: 1. For each of the eight (8) IMC elements, (which are advertising, sales promotion, events and experiences, public relations and publicity, online and social media

For each of the eight (8) IMC elements, (which are advertising, sales promotion, events and experiences, public relations and publicity, online and social media marketing, mobile marketing, direct and database marketing, personal selling, ) briefly describe your first-hand experience where you either observed or participated in an IMC campaign. You can refer to your email inbox, mailbox, recent commercials you watched, billboard ads you passed by, a mobile coupon.

As a consumer, you must have some personal experiences of engaging in a 2-way dialogue with a brand through an online platform (ex: their website, Facebook, Instagram, YouTube, etc.). Among your experiences above for Part I, which one was applied to a 2-way dialogue with a brand?

Describe the experience focusing on how it influenced your attitude towards the brand. Did it positively or negatively impact the relationship with the brand? How interactive was the dialogue?

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