Question: 1. Given that Crescent is PDBs first entry in the U.S. sports and/or energy beverage markets, what must PDB do in regards to Crescents pending

1. Given that Crescent is PDBs first entry in the U.S. sports and/or energy beverage markets, what must PDB do in regards to Crescents pending launch?

2. What factors should influence the positioning of Crescent?

3. How is the market segmented? At what segment should Crescent be targeting?

4. What are the pros and cons of positioning Crescent as an energy drink, a sports drink, or a healthy organic beverage?

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