Q$1.$ Given that Crescent is PDB$$s first entry in the U$.$S$.$ sports and $/$ or energy beverage markets, what must PDB do in regard to Crescent$$s pending launch?

Q$2.$ What factors should influence the positioning of Crescent? Explain the factors in detail.

Q$3.$ How is the market segmented? At what segment should Crescent be targeted?

Q$4.$ What are the pros and cons of positioning, Crescent as an energy drink, a sports drink, or an organic beverage?

Q$5.($a$)$ Write a brand positioning statement for Crescent as an energy drink $($frame of reference$)$

For $($target segment$),$ Crescent is $($most important claim$)$ because $($single most important support$)$

$($b$)$ Write a brand positioning statement for Crescent as a sports drink $($frame of reference$).$

For $($target segment$),$ Crescent is $($most important claim$)$ because $($single most important support$)$