Question: 1 . How does a digital market strategy integrate with corporate and marketing strategies? 2 . What is the role of monitoring in the strategic

1. How does a digital market strategy integrate with corporate and marketing strategies?
2. What is the role of monitoring in the strategic planning process?
3. Summarise the main tangible and intangible business benefits of digital channels to a company.
4. What is the purpose of a digital marketing audit? What should it involve?
5. What does a company need in order to be able to state clearly in the mission statement its strategic position relative to the Internet?
6. What are the market and product positioning opportunities offered by digital channels?

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